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Every Marketing Tool You Need According To Larry Kim

This WebReel is a collection of all of the must have Marketing Tools according to INC Magazine columnist and expert entrepreneur Larry Kim (@larrykim). These resources were first showcased in an INC magazine article created by Larry (link below).






These resources do not disappoint and cover:
-Reaching your target audience.
-Generating leads and shares.
-Converting visitors and maximizing customer value.
-Engaging your existing customers or audience.

We think Larry crushed it with his original article for INC, but let us know if you think he is missing anything.

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Every Marketing Tool You Need to Know About Original article by Larry. Want to turn visitors into engaged, loyal customers? Want to turn leads into sales?
SimilarWeb SimilarWeb is a digital market intelligence company. The Ultimate Market Intelligence Platform, SimilarWeb provides comprehensive analysis for any app or website at your fingertips
Alexa - Actionable Analytics for the Web Alexa provides analytical insights to benchmark, compare and optimize businesses on the web.
Google Analytics Solutions - Web Analytics & Marketing Measurement – Google Turn insights into action. Get stronger results across all your sites, apps, and offline channels. Google Analytics Solutions helps you turn customer insights into real gains.
Check Your Credit Report & FICO® Score | Experian Experian provides all your credit needs. Get your credit report and FICO® credit score today. Start your trial membership for $1.
Web analytics, website analysis and reporting | Adobe Analytics Adobe Analytics helps you gather, organize, analyze, and report on everything your customers do. Now you can turn your web analytics data into action — in real time.
Customer Intelligence & Web Analytics | Kissmetrics Giving you the knowledge you need to make better decisions. Kissmetrics is a revolutionary person-based analytics platform for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter.
Mixpanel | Product analytics for mobile, web, and beyond Learn how people use your app with the world's most advanced mobile & web analytics. Try it for free.
GOOGLE AdWords: Keyword Research & Strategy with Keyword Planner - Google AdWords – Google Reach the right customers with the right keywords. Get keyword ideas to help build your campaigns with the AdWords Keyword Planner.
Google Trends See the latest trends, data and visualizations from Google. Find out what's trending near you right now.
SEMrush - service for competitors research, shows organic and Ads keywords for any site or domain SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.
Bing Ads | Search Engine Marketing (SEM) Sign up for Bing Ads. Find out how our search engine marketing, or pay-per-click advertising, program works and how it can help build your business.
Übersuggest: your friendly keyword tool Get tons of keyword ideas for free with Übersuggest: suggest on steroids!
Google Search Console Use Search Console to monitor Google Search results data for your properties.
Moz: SEO Software, Tools and Resources for Better Marketing Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy. Start your free trial today!
AWR: SEO Software, Website Rankings and Research Tools Fresh rankings daily, weekly and on demand. For desktop, mobile and local searches. Packed nicely into white label reports. Accessible from any device.
Enterprise SEO and Content Marketing Platform | Searchmetrics The Searchmetrics Suite for enterprise companies is the global leader in SEO marketing and analytics, SEO optimization, social and content marketing.
SEMrush - service for competitors research, shows organic and Ads keywords for any site or domain SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.
SEMrush - service for competitors research, shows organic and Ads keywords for any site or domain SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.
Bing Ads | Search Engine Marketing (SEM) Sign up for Bing Ads. Find out how our search engine marketing, or pay-per-click advertising, program works and how it can help build your business.
WordPress Plugins by Yoast At Yoast we take pride in making some of the most popular WordPress plugins available today, you'll find both free and premium plugins here.
Open Site Explorer: Link Research & Backlink Checker | Moz Use Open Site Explorer to identify link building opportunities. Research backlinks, identify top pages, view social activity, and analyze anchor text.
Link Audit & Link Building Tool for Professionals - LRT LinkResearchTools is a big data platform that helps advertising agencies and brands rank better in Google. Understand and outperform your competition!
http://www.wordstream.com/home-a-sept2016 Use our free tools and 20-Minute Work Week to create, optimize, manage and measure high-performing paid search and paid social campaigns.
SEMrush - service for competitors research, shows organic and Ads keywords for any site or domain SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.
BidCops | The PPC Reporting Tool | Help With Google AdWords BidCops, the free PPC reporting tool, saves you time and money on Google AdWords. Boost pay per click conversions, not your PPC budget. Sign up today!
Adthena - Competitive Intelligence for Search Marketers Adthena is the only 'Market-Driven' Competitive Intelligence tool for Search Engine Marketing. Dominate your Adwords Competitors in any industry with Adthena.
Followerwonk: Tools for Twitter Analytics, Bio Search and More Followerwonk helps you explore and grow your social graph. Dig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet? Find and connect with new influencers in your niche. Use super-actionable visualizations to compare your social graph to others. Easily share your reports with the world. Buy Followerwonk Now
BuzzStream BuzzStream is web-based software that helps the world’s best marketers promote their products, services and content to build links, buzz, and brands.
Influencer Marketing that matters - Traackr Traackr is the leading influencer management platform. We help you manage, validate, measure, and scale influencer marketing programs built on relationships.
Influencer Marketing Software - onalytica We provide software used by the world's leading marketing and PR professionals. Join the likes of Microsoft, VMWare, SABMiller and scale your influence!
Lithium Deliver better customer experiences through social channels. Test drive the future of social engagement.
CXNESE: Personalization, Conversion Rate Optimization, Individual Experiences Cxense Data Management & Personalization Software Extraordinary Insights, Unforgettable Experiences
Krux DMP: The Intelligent Marketing Hub | Krux Use Krux's Intelligent Marketing Hub to capture, control, and connect consumer data across screens and sources.
Real-Time Information Services & Analytics | Neustar A trusted, neutral provider of real-time cloud-based information & analysis to tech, telecom, financial, automotive, healthcare, media & advertising and retail industries.
Data Management Platform | Oracle BlueKai | Oracle Marketing Cloud Oracle Data Management Platform (Oracle DMP) — powered by the expertise and technology of Oracle BlueKai — turns insights into action.
Data management platform, DMP | Adobe Audience Manager Adobe Audience Manager is a data management platform that integrates online and offline data to deliver a unified view of all your audiences.
Hotjar - Heatmaps, Visitor Recordings, Conversion Funnels, Form Analytics, Feedback Polls and Surveys in One Platform See how visitors are really using your website, collect user feedback and turn more visitors into customers.
Digital Customer Experience & Website Analytics: Clicktale Improve digital customer experience and increase conversion rates with our suite of website heatmaps, conversion funnels, session playback and form analytics.
Crazy Egg - Visualize where your visitors click Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.
IBM Tealeaf is now part of IBM - Overview IBM Tealeaf customer experience management solutions provide visibility and insight to help meet online conversion and customer retention objectives.
Sitecore: Own the Experience Web content management radically transforms how your brand interacts with prospects. Start marketing in context with Sitecore's customer experience platform.
Enterprise content management, ECM | Adobe Experience Manager Adobe Experience Manager is an enterprise content management solution that helps simplify the management and delivery of your content and assets.
CMS Platform for Content, Community, Commerce | Acquia Acquia provides the leading cloud platform for building, delivering, and optimizing digital experiences
WordPress.com: Create a free website or blog Create a free website or easily build a blog on WordPress.com. Hundreds of free, customizable, mobile-ready designs and themes. Free hosting and support.
HubSpot | Inbound Marketing & Sales Software HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.
MovableType.org Build your website with the powerful content management system Movable Type. Our blogging software and static publishing platform makes site management easy and effective.
ExpressionEngine ExpressionEngine is a flexible, feature-rich content management platform that empowers hundreds of thousands of individuals and organizations around the world to easily manage their web site. Publish Your Universe!
Drupal - Open Source CMS | Drupal.org Drupal is an open source platform for building amazing digital experiences. It's made by a dedicated community. Anyone can use it, and it will always be free.
Content Curation & Content Marketing Platform - Curata Curata's software enables marketers to scale content marketing to grow leads and revenue.
Capture what’s on your mind | Evernote Collect, nurture, and share ideas across desktop and mobile platforms with Evernote. Your thoughts are always with you, always accessible, always in sync.
Learn how IFTTT works - IFTTT IFTTT helps you do more with the services you love. Connect Amazon Alexa, Facebook, Twitter, Instagram, Fitbit, Slack, Skype, and hundreds more.
feedly. Read more, know more. feedly: organize, read and share what matters to you.
Scoop.it | You are the content you publish Professionals: Create and grow your online presence in minutes by publishing curated content. || Marketers, business owners and agencies: Save time producing and promoting content. Get intelligent and actionable recommendations to amplify your results.
Ignite Your Insight - Cronycle Bring your trusted sources and best minds together.
Landing Pages: Build Publish & Test Without I.T. | Unbounce Unbounce lets marketers build, publish and test landing pages without IT or software. A/B testing and lead gen make it a powerful marketing tool.
Leadpages Landing Page Builder & Lead Gen Software Generate leads and increase revenue using the industry-leading landing page builder with accompanying suite of lead generation and opt-in tools.
ion interactive Content Marketing Solutions ion interactive empowers modern marketers to produce engaging, interactive content marketing that generates higher quality leads.
Instapage - The Most Powerful Landing Page Platform for Teams The industry’s best landing page solution for optimizing your ad spend. Build, Integrate, Collaborate & Optimize.
Optimizely: The World's Leading Experimentation Platform Be brave, experiment everywhere, and transform your customer experience with Optimizely.
Enterprise content management, ECM | Adobe Experience Manager Adobe Experience Manager is an enterprise content management solution that helps simplify the management and delivery of your content and assets.
Video Hosting for Business | Wistia Wistia provides professional video hosting with amazing viewer analytics, HD video delivery, and marketing tools to help understand your visitors.
Vimeo: Watch, upload and share HD and 4k videos with no ads Join the web’s most supportive community of creators and get high-quality tools for hosting, sharing, and streaming videos in gorgeous HD and 4K with no ads.
Uberflip: Create, manage, and optimize content experiences at every stage of the buyer journey Create, manage, and optimize content experiences at every stage of the buyer journey
Free iPhone Mockup Generator & App Demo Videos by Placeit Insert your app screenshot into iPhone and iPad mockups templates for free. It's much faster than using a PSD mockup. Generate product mockups using our templates within seconds!
Banana Splash - Turn Mobile Visitors Into Customers Banana Splash is an innovative new technology that increases mobile web revenues and conversions. Customize your message, A/B test it, and segment it to specific audiences using emotional triggers.
Hello Bar Convert more visitors into customers with Hello Bar
Automated Content Personalization Engine BrightInfo The Algorithm That Is Changing Marketing Cisco, HubSpot and Impact Radius use BrightInfo to increase their website conversions by up to 320%
Evergage | Real-time Personalization and Visitor Engagement Evergage’s real-time personalization platform enables marketers to improve website engagement, customer experience, and conversion rate optimization.
Bouncex THE BEHAVIORAL MARKETING CLOUD
SaleCycle.com - The Behavioral Marketing Company The Global Leader in Email and On-Site Remarketing, SaleCycle helps marketers reconnect with their customers online.
Evergage | Real-time Personalization and Visitor Engagement Evergage’s real-time personalization platform enables marketers to improve website engagement, customer experience, and conversion rate optimization.
website personalization for eCommerce stores Website personalization tools for ecommerce including cart abandonment/retargeting emails and personalized product recommendations
The complete conversion rate optimization tool Omniconvert is an award winning CRO software that can be used for A/B testing, online surveys, traffic segmentation and web personalization
SaleCycle.com - The Behavioral Marketing Company The Global Leader in Email and On-Site Remarketing, SaleCycle helps marketers reconnect with their customers online.
Monetate | Personalization, Email Optimization, Testing Monetate empowers you with the big data insights, personalization, merchandising, testing, analytics, and expertise that you need to anticipate and react to customer behavior.
Conversion rate optimisation & remarketing experts | cloud.IQ Turn site visitors into customers, increase customer conversions and revenue with cloud.IQ ecommerce conversion rate optimisation technology
Optilead | Cart Abandonment Recovery Solutions E-commerce | Optilead Optilead's ecommerce shopping cart abandonment recovery software and call back request solutions reduce online abandonment and increase business revenue.
Real-time Marketing | Fresh Relevance The Real-Time Marketing Company. We power real-time multi-channel personalization and automated communications for leading brands.
http://www.pure360.com Pure360's Email Marketing Software offers useful tools to personalise, target, and automate your email marketing. Begin improving your results today.
A/B Testing Software & A/B Testing Tools by Convert.com A/B testing software and multivariate testing software are both tools that you find in Convert Experiences A/B testing tool. Compare A/B testing software
World's Easiest A/B and Split Testing Software - Visual Website Optimizer. VWO is the easiest A/B, Split and Multivariate testing tool. Try a free 30-day trial to start optimizing your website for increased conversion rate and sales.
Optimizely: The World's Leading Experimentation Platform Be brave, experiment everywhere, and transform your customer experience with Optimizely.
SiteSpect A/B Testing, Multivariate Testing, Personalization SiteSpect provides the world's only tag-free web and mobile site optimization platform, enabling online businesses to test everything and target anyone.
Magento: eCommerce Platforms, software, and solutions for selling online With the best eCommerce platforms, solutions, and CMS software, Magento empowers thousands of retailers and brands with the framework to rapidly innovate and grow.
WooCommerce - The Best eCommerce Platform for WordPress The most customizable eCommerce platform for building your online business. Get started today for free.
Ecommerce Software - Best Ecommerce Platform Made for You - Free Trial We’re not just an ecommerce software, Shopify is the best ecommerce platform that has everything you need to sell online, on social media, or in person.
PrestaShop - Free ecommerce software Create your online store with PrestaShop's free shopping cart software. Build an ecommerce website for free and start selling online with hundreds of powerful features.
Create your Ecommerce website with Actinic, Europe’s #1 Ecommerce solution Create your ecommerce website with Actinic, the number 1 Ecommerce solution in Europe. 92% satisfied users, Free trial No commitment
Trustpilot Reviews: Experience the power of customer reviews We're all about consumer reviews. Get the real inside story from shoppers like you. Read, write and share reviews on Trustpilot today.
Feefo - Collect Genuine Customer Reviews Online Globally Global ratings and reviews provider, offering genuine feedback as used by the world's most trusted brands. With an invite-only platform, call us now
User Generated Content Marketing Solution | Yotpo Yotpo is the smartest solution to easily generate reviews, ratings, questions & answers and more user-generated content for your eCommerce website
Reevoo | Customer Engagement through user-generated content We help some of the world’s smartest companies talk with, listen to and learn from their customers with reviews, feedback & user-generated content.
Infinity Cloud Global Call Tracking Solutions Infinity Cloud the leading Call Tracking provider
Call Tracking | Call Tracking Metrics & Measurement - Convirza Get everything you need to enhance your call tracking, metrics and call analytics. Quickly grow ROI with Convirza's market leading call tracking software.
ResponseTap - Call Tracking & Web Analytics Visitor level call tracking from ResponseTap. One of the most comprehensive solutions to track calls for businesses, marketing agencies and networks.
Advertising Call Tracking Software Service For Businesses and Agencies Call tracking software to track online and traditional advertising. Know which ads are working, which agents are performing, and make the most of every call.
Call Tracking - Phone Call Analytics for PPC, SEO, and Direct Marketing Call tracking, recording, and analytics. Optimize your marketing and increase ROI with call tracking. Metrics for PPC, SEO, and offline ad campaigns.
Olark live chat: live help, live support and live sales Over 10,000 companies rely on Olark live chat to answer customers immediately on their website. Loved by customer service and sales teams! Try it FREE.
Live Chat Software | Real-Time Customer Engagement | LivePerson Welcome to LivePerson! Enhance the overall user experience on your website with live chat software, one of Live Person's many available real-time engagement solutions.
The 100% FREE live chat application for your website! tawk.to is a free live chat app that lets you monitor and chat with visitors on your website or from a free customizable page
LiveChat | Live Chat Software and Help Desk Software LiveChat - premium live chat software and help desk software for business. Over 18 000 companies from 140 countries use LiveChat. Try for free!
TouchCommerce TouchCommerce Enterprise Live Chat Tools, Mobile Customer Support and Omni-Channel Customer Engagement Solutions
Social Media Marketing & Management Dashboard - Hootsuite Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.
Buffer - A Smarter Way to Share on Social Media Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share them for you through the day.
Social Media Management Software | Sprout Social Sprout Social is a social media management tool created to help businesses grow their social media presence. Try it free.
Social Media Management Software | Cision Monitoring, analytics and engagement in a single, intuitive social media management platform.
Falcon.io: Customer Experience Management Platform Falcon is your customer experience management platform built on social media management tools to deliver personalized brand experiences.
Talkwalker Alerts - The best free alternative to Google Alerts Talkwalker Alerts, the best free and easy alternative to Google Alerts Monitor the Web for interesting new content about your name, brand, competitors, events or any favourite topic with Talkwalker Alerts! Talkwalker Alerts are an easy and free alerting service that provides email updates of the latest relevant mentions on the Web directly to your email box or RSS feed reader.
BuzzSumo Analyze what content performs best for any topic or competitor. Find the key influencers to promote your content
The Most Widely Used Influencer & Content Marketing Tool | Social Crawlytics Identify the influencers and your competitor's most shared content and find out who shared their content. Social Crawlytics is a free social media tool.
Social Media Analytics Software : Sysomos Sysomos is a leader in social analytics software, offering a portfolio of solutions that enable companies to measure and report social media success across channels.
Create Facebook Apps and Social Campaigns - Shortstack Create Facebook apps and build engaging social media marketing campaigns – contests, promotions, and much more.
Social Media Experience Management Software Platform | Spredfast Spredfast is an enterprise social media marketing platform that helps marketers manage audience experiences and monitor brand engagement on social networks.
Facebook Cover Photos, Photo Editor, Custom Tabs & Contests - Pagemodo Pagemodo helps you edit Facebook cover photos, make custom tabs, schedule and design your social media posts and create contests for your Facebook business page. Get started.
Zendesk | Customer Service Software & Support Ticket System Customer service software and support ticket system by Zendesk®. Web-based help desk software used by 200,000+ organizations worldwide. Free 30 day trial.
HelpScout Build a company your customers love. Help Scout makes customer support tools that keep customers happy as you grow.
Customer Communities For Social Support & Customer Feedback - Online Community Software and Customer Support Platform Get Satisfaction is the leading customer engagement platform that helps companies build better relationships with their customers and prospects, through the best online customer community.
Freshdesk | Customer Support Software & Helpdesk Solution Cloud-based customer support software & helpdesk ticketing system that assists customers over email, phone and social channels. Get a free trial today!
Simple Online Help Desk Software by Groove See why 4,500+ businesses have made the switch to the world’s simplest help desk. Only $15 per user. Sign up for free today.
Best-in-Class Marketing Automation Software - Marketo Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
Salesforce.com: The Customer Success Platform To Grow Your Business Build more meaningful and lasting relationships and connect with your customers across sales, customer service, marketing, communities, apps, analytics, and more using our Customer Success Platform. Try for Free.
Email Marketing Platform | MailChimp MailChimp provides email marketing for more than 14 million people globally. Send better emails, connect your e-commerce store, and sell more stuff.
Email Marketing Software | Constant Contact With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. Start your FREE trial today!
Email Marketing Software - GetResponse Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.
Small Business CRM, Sales & Marketing Software | Infusionsoft Use Infusionsoft to automate your small business sales and marketing, while combining your CRM, email marketing, lead capture and e-commerce in one place.
SurveyMonkey: Free online survey software & questionnaire tool Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.
Act-On - Marketing Automation For Fast-Growing Businesses Act-On is an integrated marketing workspace designed to align inbound and outbound marketing campaigns across the customer lifecycle.
Online survey software - conduct your customer surveys and polls with Polldaddy | Polldaddy.com Create stunning surveys, polls, and quizzes in minutes. Collect responses via your website, e-mail, iPad, Facebook, and Twitter. Generate and share easy-to-read reports.
Free & Beautifully Human Online Forms | Typeform Build beautiful, engaging, and conversational online forms, surveys, quizzes, landing pages, and much more with Typeform. Try it FREE & without signing up!
Customer Experience Software Solutions Confirmit helps businesses capture feedback with our extensive Voice of the Customer and Market Research programs using online survey software.

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